Menu Close


One in three households in India wakes up to a cup of Tata Tea. The brand has used its consumer affinity to drive social awakening through a wide range of impactful initiatives.

Over 35 years ago, Tata Tea began its journey when the packaged tea market in India was dominated by a large player with over 70% of the market share. While most thought entering this market was a high-risk proposition, Tata Tea envisioned an opportunity.

Today, Tata Tea goes beyond being just a cup of tea – it is a fresh start to a new day for millions of Indians. With its extensive range of variants through national and regional brands, Tata Tea understands the regional preferences of its consumers like no other, delivering the perfect cup of tea in a country as diverse as India.

The brand speaks to its consumers in a distinct voice, ushering a wave of collective consciousness through its landmark ‘Jaago Re’ (wake up) campaign – first launched in 2007 on Facebook. It urges the people of India to question society’s apathy towards issues of national importance ranging from corruption to voting to gender sensitisation.

Tata Tea

"We are glad that the Tata Tea Jaago Re team has brought out this petition to make sports compulsory and also include gender sensitisation as a part of the curriculum in schools across the country." - Hon'ble HRD Minister Prakash Javadekar
Slide 1
Tata Tea Gold Care

Our expertise of over 30 years brings to you Tata Tea Gold Care - a handcrafted blend that combines the richness of tea with the goodness of Indian herbs. Tata Tea Gold Care is infused with a medley of five native ingredients that provide wholesome goodness and well-being in every cup. Tata Tea Gold Care packs the goodness of five native herbal ingredients including immunity boosting Tulsi to make a perfect cup of wholesome masala tea with each ingredient being known for a health benefit.

Slide 1
Tata Tea Premium

Tata Tea Premium is the flagship brand of Tata Consumer Products and one of India’s most popular Tea Brands. In 1985, Tata Tea pioneered the packet tea revolution in India bringing teas fresh from the garden directly to consumers in poly packs. As the portfolio began to grow, the Tata Tea brand was renamed as Tata Tea Premium in 2003

Slide 1
Tata Tea Elaichi

Give your family everyday care with Tata Tea elachi. Now enjoy great tasting tea, packed with the traditionally known benefits of 5 Natural Ingredients – Tulsi, Ginger, Elaichi, Brahmi & Adhimadhuram, that make your daily cup of tea take care of you and your loved ones, the Tamizh Way!

Slide 1
Tata Tea masala

In today’s busy lifestyle, consumers are looking for products that are easy and quick to prepare with no compromise on taste, aroma and colour. With this in mind, our experts at Tata Tea set out on a journey to create a unique instant tea for the new age consumer. Introducing Tata Tea Quick Chai - a carefully crafted and unique instant tea, that unlike any other product in the market, gives the taste of home-made boiled tea.

previous arrowprevious arrow
next arrownext arrow